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Men's Luxury Watches: A Complete Overview of Trends & Prices?

Time is the most precious commodity so much so that we equate time as money, no wonder men's luxury watches are more than just instruments for keeping time—they are prestige statements signifying style, status and sophistication.

From exclusive materials like gold and diamonds to intricate mechanisms, men's designer wrist watches offer you the perfect blend of fine craftsmanship and elegance. 

So if you are desiring to make a powerful first impression or contemplating investing in an heirloom, Rolex Men’s luxury watches are a worthy addition. 

This comprehensive guide shall explore the most popular men's luxury watches


brands, the price ranges of men’s watch UAE and some tips for buying the best watches from Doyuf, Dubai’s premier online fashion brands. 


Popular and Best Men's Luxury Watch Brands & Trends in 2024


Men’s luxury watches always showcase the best of timeless designs and latest cutting-edge trends.

Brands such as Rolex, Patek Philippe, Audemars Piguet and Omega are still continuing to dominate the high-end segment with new innovations like smart-luxury hybrids and sustainable materials added to make an impact. 

Below are some of the key trends that are driving the men’s luxury watches market in 2024:


1. Gold and Diamond-Studded Watches

Gold remains the preferred material for men’s luxury watches, especially in the UAE Markets, where opulence is a general way of life. In fact diamond-encrusted dials and bezels are increasingly becoming popular in men's luxury watches, especially among collectors and investors.


2. Minimalist Everyday Watches

Today, a growing number of luxury watchmakers are releasing minimalistic   designed models for your everyday wear. These men’s luxury watches boast of  sleek dials and are made with materials such as titanium or ceramic which offer durability with understated elegance.


3. Limited-Edition Models

Limited-edition watches are highly-rated and much sought after, given their rarity and increased potential to appreciate in value with time. These timepieces often feature unique designs or are memoirs commemorating significant events in collaboration with men’s luxury watches brands.


4. Sustainable Watchmaking

Luxury brands are also increasingly stepping up adopting sustainable materials and practices. Watch straps that are made from recycled materials or sustainable leather are some examples of how the top luxury watch brands of the world are catering to environmentally conscious consumers.

About Rolex: A Legacy of Precision and Luxury


Rolex SA is a Swiss luxury watchmaking company founded in 1905 by Hans Wilsdorf in London, before relocating to Geneva, Switzerland, in 1919. 

Rolex has since become synonymous with the finest of craftsmanship, innovation and prestige, holding an unrivaled position among the world's top luxury watch brands. 

Known for revolutionizing luxury watchmaking, Rolex pioneered several key innovations like the world’s first waterproof watch (Oyster) and also the first chronometer-certified wristwatch.

The company has been operating with a keen focus on quality, reliability and precision, producing all their watch components in-house—ranging from their cases to movements and even their gold alloys.

Rolex is privately owned by the Hans Wilsdorf Foundation, which has been reinvesting profits into their business operations and charitable endeavors.


Rolex offers many iconic collections which includes the Submariner, Daytona, GMT-Master, Day-Date and The Explorer, each designed for specific lifestyles such as professional deep-sea diving, aviation and also sports. With their production capping at approximately one million watches annually, Rolex keenly maintains exclusivity, ensuring high demand and resale value.


5 Most Expensive High-End Rolex Watches Available in the UAE


Rolex watches are synonymous with prestige and excellence. 

Let’s check out five of the most expensive Rolex watches currently available, offering a blend of heritage and innovation in men’s luxury watches along with  the men’s Rolex watches price 


  1. Rolex Daytona 116506 Platinum

Dubai, UAE Retail Price – AED 535,000

Overview: 

The Daytona is a legendary Rolex watch model that is an epitome of excellence in men’s luxury watches and is celebrated for its precision and sporty aesthetics.


Special Features: 

Fine crafted from platinum, the Daytona 116506 features a cool ice-blue dial with a brown ceramic bezel. This Rolex most luxurious watch is powered by the caliber 4130 movement, which is well-known for its reliability.


Pairing Suggestions: Absolutely perfect for all your formal occasions and high-profile events. You could pair it with a bespoke suit for an ultra-luxurious look.


Who Should Choose: Ideal as a heirloom for collectors and those who appreciate truly rare and limited-edition timepieces.


  1. Rolex GMT-Master II 126755SARU 


Dubai, UAE Retail Price – AED 800,000


Overview: 

This Rolex GMT-Master II is a bold statement piece that’s encrusted with precious diamonds, rubies and sapphires.


Special Features: 

Featuring a 18k Everose gold case with a rotatable bezel encrusted with gemstones and a dual-time zone functionality, this men's watch uae,Rolex watches gold, truly is a unique masterpiece.


Pairing Suggestions: Suited for all your elite gatherings and luxury travel. You could very well pair it with casual linen outfits or your vacation wear to make a style statement.


Who Should Choose: Travelers and individuals who have a  genuine penchant for flamboyant accessories.


  1. Rolex Sky-Dweller 326938 Yellow Gold


Dubai, UAE Retail Price – AED 300,000


Overview: 

The Rolex Sky-Dweller is sought-after for its innovative annual calendar and dual-time features which have been specifically designed for globetrotters.


Special Features: 

Featuring a yellow gold, fluted bezel and a fine champagne dial, your Rolex men's Rolex watches gold comes equipped with the caliber 9001 movement for seamless timekeeping.


Pairing Suggestions: This Rolex is best paired with your luxury resort wear and your high-end business attire.


Who Should Choose: Business executives and frequent flyers who greatly value elegance and functionality in equal measure.



  1. Rolex Day-Date 40 228396TBR 


  Dubai, UAE Retail Price – AED 600,000


Overview: 

This Rolex is often referred to as the “President’s Watch,” symbolizing the power and prestige associated with this men’s Rolex watches diamond model.


Special Features: 

Featuring a  18k white gold case and an opulent diamond-paved dial with intricate baguette-cut diamonds on the bezel, this Rolex is the epitome of luxury. 


Pairing Suggestions: A superb choice for your official events. You could pair it with your tailored tuxedo for formal occasions.


Who Should Choose: Leaders, top executives and those who command respect in professional circles.


  1. Rolex Submariner Date 116659SABR 


Dubai, Men's rolex watches price– AED 900,000


Overview: 

The Submariner is Rolex’s flagship diving most luxurious watch which is globally acclaimed for its water resistance and rugged design. This Rolex model is its most  luxurious watch version that takes it to the next level with gemstones.


Special Features: 

Well set with blue sapphires and diamonds in a gorgeous 18k white gold case, this Rolex offers you with  water-resistance effective up to 300 meters.


Pairing Suggestions: Suited ideal for your luxury yacht parties and your fun seaside gatherings.


Who Should Choose: Professional and hobby divers, adventurers and individuals with a strong  passion for marine life who desire luxury.

Product Name 

Dubai, UAE Retail Price

Special Features 

  1. Rolex Daytona 116506 Platinum

AED 535000

  • a cool ice-blue dial with a brown ceramic bezel. 

  • The Rolex watch is powered by the calibre 4130 movement, which is well-known for its reliability.

  1. Rolex GMT-Master II 126755SARU 

AED  800,000 

  • Featuring a 18k Everose gold case

  •  a rotatable bezel encrusted with gemstones and 

  • a dual-time zone functionality.

  1. Rolex Sky-Dweller 326938 Yellow Gold

AED  300,000 

  • Featuring a yellow gold,

  •  fluted bezel and 

  • a fine champagne dial,

  •  your Rolex comes equipped with the calibre 9001 movement for seamless timekeeping.

  1. Rolex Day-Date 40 228396TBR

AED 600,000 

  • Featuring a  18k white gold case 

  •  an opulent diamond-paved dial  

  • intricate baguette-cut diamonds on the bezel, this Rolex is the epitome of luxury. 

  1. Rolex Submariner Date 116659SABR 

AED 900,000 

  • Set with blue sapphires and diamonds in 

  • a gorgeous 18k white gold case, 

  • this Rolex offers you with  water-resistance effective up to 300 meters.

Tips for Buying Men’s Luxury Watches in Dubai on Doyuf


Dubai is home to some of the world’s best luxury fashion accessories houses, and Doyuf offers you an unparalleled online shopping experience for all your requirements and desires in luxury fashion accessories, including men’s luxury watches. 

When buying a luxury watch in Dubai, do consider these tips:


1. Authenticity: 

Always make sure to buy your luxury fashion accessories from trusted retailers like Doyuf to avoid purchasing counterfeit products.

2. Understand the Market: 

Men’s Luxury watches prices do fluctuate in markets based on the brand and model. Monitoring Dubai’s seasonal sales would definitely help you secure a good deal.

3. Warranty and Certification: 

Always check for warranties and certifications when you are purchasing high-end watches. Doyuf always ensures that all Men’s luxury watches come with official paperwork.

4. After-Sales Service: 

Opt for luxury watches that offer you with maintenance and repair services, as regular upkeep is utmost essential for maintaining your luxury timepieces.

5. Investment Value: 

Some men’s luxury watches appreciate in value over time. Limited-edition watches and those featuring rare materials may offer you with better returns on investment.


Why Doyuf is Your Go-To Destination for Luxury Watches

Doyuf is your premier online shopping platform specializing in luxury fashion accessories offering you with an extensive range of men's luxury watches, designer wristwatches from the best of high-end brands. 

Acclaimed for its commitment to authenticity and customer satisfaction, Doyuf ensures that all its products are 100% genuine and come with official warranties.

Featuring exclusive deals, seasonal discounts and reliable delivery options across the UAE, Doyuf works to provide you with a seamless shopping experience.


Shoppers can explore not only men’s luxury watches but also other premium luxury fashion accessories such as bags, shoes,  sunglasses, clothing and perfumes. 

Whether you’re in the market for a Rolex, Omega or Longines, Doyuf guarantees you with the most competitive prices, personalized recommendations and expert guidance, making it your ideal destination to buy men’s luxury watches in Dubai.


Care Tips for Owning a Rolex: Maintain Precision and Longevity


Owning your  Rolex is both a privilege and a sensible investment. 

Here are some essential care tips to ensure your favorite luxury timepiece remains in peak condition for the years to come:


1. Service the Watch Regularly: Rolex recommends servicing your watch every 5 to 10 years by their authorized service center. An authorized routine  servicing ensures the movement remains in precision and also ensures all components are well-maintained.

A typical service thus includes cleaning the movement, oiling the parts, recalibrating the accuracy and testing for water resistance.


2. Keep the Watch Clean: Regularly dry wipe your Rolex with a microfiber cloth to remove fingerprints, dust and moisture if any.

If your Rolex is waterproof (like the Submariner), you could wash it with lukewarm water and a mild soap. Be sure that the crown is tightly screwed down before you rinse it.


3. Store Properly When Not in Use:  Store your Rolex in a watch box or case to keep it protected from dust and scratches. 

Do consider using a watch winder if you own an automatic Rolex and which you don’t wear  daily. This keeps your watch running and prevents the oils inside the movement from settling.


4. Avoid Exposure to Magnets:  While the Rolex watches, especially the Milgauss, are designed to resist magnetism, it's still best advised to avoid prolonged exposure to strong magnetic fields, as it may affect your watch’s precision timekeeping. .


5. Protect from Extreme Temperatures: Sudden changes in temperature do affect the movement of your Rolex. Therefore avoid exposing your watch to extremely hot or cold environments, such as saunas and freezers.


6. Check and Maintain Water Resistance: Rolex watches like your Submariner and Sea-Dweller are waterproof, but their seals can deteriorate over time. Remember to have your watch's water resistance checked annually if you frequently expose them to water.

After exposure to saltwater, always rinse your men's watch thoroughly with freshwater to prevent corrosion.


7. Handle the Crown Carefully: When adjusting the time or date of your Rolex, ensure that the crown is screwed down securely to maintain its water resistance and also to prevent dust from entering the case.


8. Avoid Impact and Shock: Rolex watches are undoubtedly built for durability, but avoid dropping or subjecting them to hard impacts to prevent any internal damage to the movement.


9. Be Mindful of Chemicals: Avoid exposing your Rolex to harsh chemicals such as perfumes, chlorine and other solvents, which can damage its case, bracelet or seals.


10. Insurance and Authentication: If you own a high-end Rolex, do consider insuring your watch for protecting it against theft or damage. Also, safely keep the original box, papers and warranty card for authenticating your Rolex for future resale and servicing.


Taking good care of your Rolex ensures that you help retain its precision, aesthetics and its resale value. 

With proper care and occasional servicing, your Rolex can last you a lifetime and even become a cherished heirloom that’s passed down through generations.


Final Say

Men’s luxury watches are timeless investments that elevate your mood, persona with an apt wardrobe. Whether you’re desiring a high-end Rolex or exploring other premium men’s luxury watches brands, buy luxury watches in Dubai on Doyuf. 

Doyuf offers you a perfectly curated collection at the most unbeatable prices to help you find the perfect watch.

About Doyuf

Doyuf isn't just about watches, it's about building a wardrobe that reflects you. We help you curate pieces that fit your style and personality, transforming your closet into a haven of confidence.

Love what you wear! Pre-loved items come back to life at Doyuf, and with a little creativity, anything can work for you. Our goal? To empower you to become the most stylish version of yourself.

Looking amazing and feeling fantastic isn't just a privilege, it's a right. Doyuf provides the expert advice you need to cultivate a trendy wardrobe, no matter your budget.


FAQ’s 

Q1 What is the best luxury watch brand?

The most renowned luxury watch brands include Rolex, Patek Philippe, Audemars Piguet, and Omega, each are known for their unique blend of fine craftsmanship and innovation.

Q2 What are the top 10 most expensive watches?

Some of the most expensive watches in the world include the Patek Philippe Grandmaster Chime, Graff Diamonds Hallucination, and Rolex Daytona Platinum, with their prices reaching into the millions.

Q3 Is Longines a luxury watch?

Yes, Longines is considered a luxury watch brand and is known for its elegance, heritage and affordability in comparison to the higher-end brands like Rolex and Patek Philippe.

Q4 Where is the Hublot watch from?

Hublot is a Swiss luxury watchmaker and very renowned for its innovative use of materials and bold designs.

Q5 What are the best men’s luxury watches for everyday use?

The men's luxury watch brands for everyday use include watches like the Rolex Submariner, Omega Seamaster and Audemars Piguet Royal Oak which are considered absolutely ideal due to their durability and style.

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